La bière Kokanee de Creston en Colombie Britannique est faites avec de l'eau de glaciers. L'image de la marque a été rafraîchie par Jump Branding and Design Inc. en juin dernier pour «mieux refléter le style de vie hautement actif et énergique de sa clientèle cible». La brasserie Kokanee a aussi lancé le concours Crank the Can Design pour les consommateurs. Il y aura une édition spéciale pour les trois gagnants du concours.
The Kokanee beer brewed with glacier water in Creston, British Colombia has a new packaging design since last June. Jump Branding and Design Inc. accomplished the brand redesign. The goal was to better ″reflect the high-energy and active lifestyle positioning of the Kokanee brand″. Kokanee also lunched the Crank the Can Design contest for limited edition beer cans.
The Kokanee beer brewed with glacier water in Creston, British Colombia has a new packaging design since last June. Jump Branding and Design Inc. accomplished the brand redesign. The goal was to better ″reflect the high-energy and active lifestyle positioning of the Kokanee brand″. Kokanee also lunched the Crank the Can Design contest for limited edition beer cans.
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